- Applicants are invited from all communities but particularly those from African Caribbean backgrounds
- Funding is open to 16-35 years old individuals, voluntary or community organisations and groups, business start-ups headed by individuals in this age group and special projects championed by the organisation. The area of benefit is the Black Country, (Dudley, Sandwell, Walsall, and Wolverhampton).
- Individuals not in education, training or employment. Including students, lone parents, and unemployed, individuals in low paid employment (households where the total gross income is less than £26,000 per year and has been at this level for some time).
- Applicants who face additional barriers in life, work and training. Typical examples are those who have no or few qualifications after leaving secondary education; have very
- limited or no support from their families, either because they have lost one or both parents; have been in local authority care, or family relationships have broken down; have a disability; have mental health issues.
- Voluntary/community groups working with disadvantaged communities or the unemployed can nominate individuals with whom they are working or use their services
- Individuals involved in business and enterprise start ups
- Individuals/groups promoting minority arts and culture
- Individuals/groups trying to improve community relations through cultural exchange opportunities between West Midlands and the Caribbean and other endeavours to improve multi-cultural/multi ethnic relations